Ariella Cupcakes is a startup cupcake business at home, specializing in buttercream cupcakes. She offers a variety of cupcakes flavours and buttercreams, along with custom design. Ariella's goal is to provide a relationship between customers and the product itself. The design has the competency of bringing the brand to life.
When Ariella approached me and asked me to create a new logo for her startup cupcake business – Ariella Cupcakes – she already had a strong idea of how she wanted to present her brand. Classy but friendly, and smooth, yet enjoyment. She wanted the letter “a” combined with the top of frosting shape to reflect her brand and expertise of her piping decorations. The colour palette is blue and hot pink.
I also design product label packaging.
