PureGlow YL. Is a spa that specializes in skincare and holistic therapies. The product is made with 100% pure natural, organic ingredients. I was approached to create a new identity, design promotional print material, and build a website. The branding needed to reflect the high-end and luxurious nature of the service, and as most of their clients are women, it needed to have a feminine feel.

For the logo, I chose for a leaf flower to reflect the natural, organic nature of the holistic treatments, a clean serif typeface to express the premium, and small leaves around the leaf flower to represent the restoration of balance that clients experience after receiving treatments. The brand is mixed with two shades of green colour palette.