Building The Future.

Green Hagen is a freelance accountant and financial consultant serving entrepreneurs, families and small businesses. Its comprehensive offerings include bookkeeping, payroll, tax reporting, and financial analysis.

I was asked to build an Identity project in which consisted in the elaboration of a custom lettering and monogram for a brand-new logo. He asked me to use the initial names to convey the message of strength, stability, and trust. I used a typeface that would work well with the finance brand identity’s minimalist look and feel. The colours were chosen for the brand – light and dark tone of brown. I developed flyers and some stationery for the clients.

Services

Brand strategy
Logo / identity design

Colour Variants / Alternative Version of Logo  

R200 G177 B154
C22 M28 Y39 K0
#c8b19a

R150 G132 B112
C41 M43 Y55 K8
#968470

R114 G102 B88
C50 M50 Y60 K25
#726658

R30 G27 B20
C68 M64 Y71 K79
#1e1b14

Product Label  
Brand Identities