Serene is hair growth oil that helps to control hair frizz by moisturizing and nourishing dry hair. All their ingredients are natural sources driven from the finest and purest quality of oils and ingredients – cruelty free and plant-based.

Serene approached me to design a new logo for them, they’re looking for something that shows purity, high quality, luxury and modern to indicate their products and stand out to customers. The logo features a simple and elegant silhouette of a woman’s profile in her hair shaped like a tear drop of oil. The main colour of their logo is purple to symbolize beauty, elegance, and minimalism. We designed labels for multiple lines of products, creating mockups to be used for marketing and web sales.